The Art of Darkness

How to Look Punk

May 23rd, 2011 by Cobwebs

Punk FashionOh my lands, this is comedy gold.

Someone has scanned a 1977 guide to “looking punk,” and it’s just the most wonderfully slick marketing-industry guide to carbon copy punk fashion that you’re ever likely to encounter.

Written by someone named “Marliz” who was, according to the author’s notes, “internationally known in the industry for her marketing ability in current-trend perception and ‘how to’ help it explode on the scene,” the very first paragraph says that the punk statement is, “do your own thing!” And the entire rest of the guide, with no trace of irony, shows you how not to do that.

(Plus all of the nitty-gritty punk rockers featured in the photos are so adorably clean-cut, I just want to pinch their cheeks.)

This is the most wonderful little time capsule of hilarity. And also you can learn to do The Pogo.

(via BoingBoing)

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