If you’re over the age of 30 and have a fondness for cheesy horror movies, you’re probably familiar with Elvira’s Movie Macabre. (If you’re not, imagine Roddy McDowall’s movie-host character in Fright Night, except he’s a busty brunette in a tight dress.*)

The show has been off the air for 20 years, but it turns out that Elvira is far from retired. Cassandra Peterson is the head of an Elvira marketing empire, and she’s recently decided to introduce a new generation of cheesy-horror-movie fans to her prodigious cleavage.

LA Weekly has a long and detailed article about the Elvira “brand” and plans for the new show.

(via BoingBoing)

*And now you’re never going to be able to get the image of Roddy McDowall in a tight dress out of your head. Sorry about that.