The Art of Darkness


May 28th, 2012 by Cobwebs

blk.I was just going to stick this in a link dump, but the product description is so wonderfully coy that it makes me giggle.

Blk is spring water, “naturally” dyed black by “fulvic minerals:”

Blk Beverages Black Spring Water’s proprietary blend of Fulvic Minerals (a derivative of plant matter) are mined from a 70 million year old source deep within the earth. Naturally black in color, Blk Beverages Spring Water’s formula binds to the molecules of Blk Beverages pure Canadian Spring Water turning it naturally black, with no artificial dyes, coloring, or additives. Fulvic Minerals are critical in growth of plant life, helping the transportation and absorption of nutrients.

The strangely-vague “derivative of plant matter” and fact that it’s naturally black rang a faint bell, and a quick check reveals that “fulvic” is essentially another name for “humic,” and that’s peat moss. It’s rotting plant material. Yum!

It’s apparently not harmful, and indeed is occasionally used as a nutritional supplement. I’m just amused at the way all of their marketing literature carefully omits any mention of what the stuff really is.

Anyway, if you’re so frickin’ goth that you want the very water you drink to be black, it’s available on Amazon. Stick a few in the cooler at your next party and watch your guests’ reactions.

(via Neatorama)

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