The Art of Darkness

The Return of Fruit Brute

August 29th, 2013 by Cobwebs

Fruit BruteThose of us of a particular age (and, I discovered, particular nationalities) will fondly remember growing up with Count Chocula, Frankenberry, and the rest of the Cereal Monsters. Two of them, Fruit Brute and Yummy Mummy, were discontinued years ago, and the others have only been available seasonally around Halloween since 2010 (Fruit Brute, incidentally, is considered by many collectors to be the most sought-after vintage cereal box, possibly because it was used by Quentin Tarantino in Reservoir Dogs and Pulp Fiction).

General Mills just announced that the entire line of cereals will be re-released nationwide this September, the first time the entire line has been available at once. They’ve also got an exclusive deal with Target stores to offer all five cereals in their retro packaging (although I notice that they’ve updated “Fruit Brute” to “Frute Brute,” which annoys me vaguely).

For non-US folks, I’m somewhat startled to report that even though General Mills seems to have an enormous global presence, these cereals appear to be limited to the states. They may be available from online retailers like Amazon if you’re willing to pay what is likely to be usurious shipping. Otherwise, you may need to pester your US friends to ship you a couple of boxes.*

For US folks, I would assume that if the whole line sells well they’ll all be released again next year, but if you’ve been craving Fruit Brute since 1982 it may be worthwhile to buy a few extra boxes and freeze them. I may get a couple of the retro packages and frame them; they’ve got a fun vintage pop-art vibe that amuses me.


*Somebody needs to start a business matching up people in various countries so they can send each other local delicacies. I know Shadaughter would kill for Jaffa Cakes.

Posted in Needful Things | 3 Comments »

3 Responses

  1. Sisifo Says:

    I’m a little excited about this. And I’m all for being a food pen pal…

  2. Amy Says:

    Er, no help for actualy Jaffa Cakes, but to me they look a little like Pims cookies, which ARE available in the US. Have you tried those?

  3. xJane Says:

    I just found Fruit Pastilles at an Indian grocery store and they tasted like when my friend came back [to Germany] from England.

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