It’s sort of my opinion that anybody who goes, “I’ll just let a random stranger beam any image they want onto my monitor,” (which, at its heart, is what Chatroulette is) probably deserves what they get.* Which is why what Lionsgate did is hilarious: They leveraged the service to create a highly amusing ad campaign for their upcoming The Last Exorcism.

This is their “best of” reaction reel, with the faux-possessed girl on the right and various Chatroulette users’ reactions on the left. Hee.

(via Baxter King)

*See, for instance, an example of 4chan trolling soon after the service was launched.