The Art of Darkness

Eye Roll

February 23rd, 2010 by Cobwebs

Mad Hatter RingThe Wall Street Journal has reported that Disney is launching a line of “goth” merchandise as part of its Alice in Wonderland marketing scheme:

In the run-up to the March 5 opening of director Tim Burton’s movie “Alice in Wonderland,” Walt Disney Co.’s consumer-products division is aiming its marketing firepower at young women and teenage girls, particularly those who gravitate to darkly romantic entertainment like the “Twilight” series.

This has set off something of a firestorm, with Disney fans wailing that this unholy alliance with “goth” will tarnish Disney’s family image. First, the merchandise is so wonderfully vanilla (Hot Topic | Torrid | Disney Store) that I don’t think we’re in danger of seeing Minnie Mouse with thick dark eyeliner any time soon. Second, whatever the hell Hot Topic is, it isn’t goth. Third, having worked for The Mouse for several years, I can state with some authority that Disney would yank out cryogenically-frozen Walt’s teeth and sell them as jewelry if they figured they could make a buck on it, so I have no idea why fans are surprised that the company is exploring all potential revenue streams.

Anyway, Disney has officially licensed some Alice merchandise. The world is ending. Run for your lives.

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